IVOO

IVOO. The name, pronounced “ee-vo,” is simple, snappy and memorable. With a fresh name and a refreshingly superior customer experience with excellent service and innovative products, As Marketing Project Manager I was in charge of setting in motion all the marketing aspects and strategy of the first store, and provide assistance in the architectural design and implementation of the building itself, including the façade, materials, furniture and interior design.

We applied the brand’s essence to all elements of the brand development, To accompany the strong new IVOO name, business plan and store design, a powerful, yet simple strategy. The store opened with success in the fall of 2012 and won a 2013 REBRAND Award and has been nominated for the 2014 German Design Awards. Today, IVOO in Venezuela keeps growing and has opened more than 15 stores nation wide, consolidating itself as one of the leaders in the IT sector in Venezuela.